Hunch.com is a decision-tree generator that tries to help you make better decisions.  The concept is actually very similar to what qrisper is attempting to do.  However, their approach is too analytical…too cranial.

The problem is that not everyone thinks so methodically when making decisions.  Hunch would make sense for when making life-changing decisions like relocating to a foreign country or buying a house in an unfamiliar location.  Here Hunch has the potential of asking questions that you might not necessarily come up with in your own research.

However, the fundamental issue is that Hunch ignores the emotional aspect of decision making.  Hunch makes the assumption that people think things through rationally before making decsions.  We humans are not rational beings.  Sometimes it’s just a gut feeling.  Sometimes it’s just the time of day.

After taking Hunch for spin, “Wow, I know answering all of these questions will eventually lead me to a much more rewarding answer!” was not what I was thinking.  It was more like, “Why am I wasting my time populating Hunch’s databases by answering these useless questions?  Is this really helping me make a decision?”

Yes.  Hunch.  Fail.